Seafood consumption trends in the United States and Internationally are increasing, with Americans spending nearly 50 billion a year on seafood, with two- thirds being purchased in restaurants. In fact, seafood is the leading entrée ordered over chicken, beef and steak in restaurants! Crab is the #2 favorite seafood item on menus!

The Phillips Brand is well positioned to capitalize on the consumers demand for Seafood…and serve it with our Heritage of quality, variety & value… all with genuine and uncompromising hospitality.

While the demand for quality seafood does not waver….variations in type of menu, meal occasion, space requirements, price points and development strategies will vary. Each Phillips Brand menu offers a fresh set of choices for guests & travelers while carefully complimenting the menus with non-seafood choices. The three prototypes offered allow for flexibility in design, investment levels and operational expertise.